Apple’s famous “Shot on iPhone” campaign has taken different forms over the past decade, but this time it hit one of the most anticipated tours of the year. The tech giant partnered with global pop superstar Dua Lipa to capture an entire day on her Radical Optimism tour with the iPhone 17 and iPhone Air. It’s the first time the “Shot on iPhone” campaign has showcased two devices simultaneously.
Tubi “See You In There” by Mischief @ No Fixed Address
Tubi is a free streaming service–like, forever. Mischief emphasized this unbelievable perk from the perspective of on-screen characters who are stuck in their roles forever. You might not be pleased with the idea of “forever” if you’re in the middle of a dramatic teen love triangle for all of eternity.
Bumble “For the Love of Love” by Special US
Bumble’s been trying to find its feet since a 2024 campaign and rebrand backfired and sparked backlash among consumers. While last year’s ads leaned into a witty cynicism, claiming to speak to “exhausted women,” this time it’s going fully down the sentimental, romantic route. The black and white film spotlights real couples whose love stories began on Bumble, captured in the middle of tender moments.
Monzo “The Book of Money” by BBH London
