U.K. digital bank Monzo published The Book of Money, a jargon-free financial guide. To promote the book, it opened a pop-up bookstore in London, called The Book Nook, where visitors could generate a unique book cover tailored to their financial aspirations. BBH came up with 8,000 book title ideas that would be relevant to different personal financial goals, such as “The Book of Finally Extending the Kitchen” or “The Book of Seeing Liam & Noel in the Flesh.”
