A bank opened a bookstore, Apple went on tour with Dua Lipa, Uber Eats extended its conspiracy theory, and Bumble embraced old-school romance. These and other campaigns stood out this week. Scroll down for more.
Uber Eats “Football Is For Food – Bradley Cooper” by Special US
Uber Eats’ Super Bowl 59 ad, in which Matthew McConaughey perpetuates the conspiracy theory that football was invented to sell food, proved a fan favorite–and one of ADWEEK’s Best 2025 Super Bowl Ads. It’s hard to top a time-traveling journey through football’s history, in which Martha Stewart and Charli XCX also make cameos. But this chapter of the campaign nearly gets there. Bradley Cooper, who’s on a mission to debunk the conspiracy theory, gives a highly entertaining performance to kick off the NFL season.
World “No Bot Shop” by BBDO New York
World, the project founded by Sam Altman, Alex Blania, and Max Novendstern, says it’s about setting a standard for authentic human experience. The startup developed a biometric identity verification system that aims to counter the fraud threat from artificial intelligence tools.
To demonstrate its mission, World held a pop-up in West Hollywood to ensure real humans, not bots, get the things they love, like sneakers, gaming consoles, concert tickets, and dining experiences. The prizes were only accessible to those with a verified World ID. Created by BBDO, the event was a clever way to demonstrate the tech in real-world scenarios.
Apple “Shot on iPhone: Dua Lipa – Radical Optimism Tour” by TBWA\Media Arts Lab
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