FOOTBALL fans will soon be able to watch live National League games for free on TikTok.
Streaming giant DAZN has teamed up with the social media platform in a first-of-its-kind deal that will see matches shown live via TikTok LIVE, without a subscription.
The new partnership kicks off Saturday, November 8, when Southend United take on Carlisle United at 5.30pm, streamed live on DAZN’s official TikTok channel.
The move marks a major shake-up for football fans, making professional live matches more accessible, interactive and social than ever before.
DAZN and TikTok say they’re on a mission to bring the game closer to fans across the UK and worldwide and this is just the start.
As part of the deal, the two platforms will also host workshops for all 72 National League clubs, helping them make the most of TikTok through live content creation, fan engagement and storytelling.
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Pete Oliver, DAZN’s CEO of Growth Markets, said: “This collaboration with TikTok is a big moment for DAZN and the National League.
“We’re helping clubs tell their stories, reach wider audiences and make football more accessible in the digital era.”
Phil Alexander, CEO of the National League, added: “This partnership brings clubs closer to their fans and shines a light on the league.
“By making matches available live and free, we’re giving fans everywhere a chance to connect with the game they love.”
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TikTok UK’s Sports Lead Abbie Raybould said: “Football is at the heart of TikTok’s global community.
“Working with DAZN to bring the National League to TikTok LIVE makes the game more immersive, interactive and authentic, celebrating the local stories behind the clubs.”
The collaboration lands just a week before the National League’s ‘3UP Day of Action’ on Saturday, November 15, which calls for three promotion places into the English Football League.
Kick-offs that day will be delayed until 3:03pm in support of the “Put Football First” campaign, backed by fans, MPs and the Football Supporters’ Association.
