The Jamaica Bobsleigh and Skeleton Federation, (JBSF) has inked a partnership that will see Jamaican athletes outfitted by Backcountry, one of the leading premium destinations for outdoor gear and apparel, and Xpore, a high-performance and eco-responsible textile technology brand developed by BenQ Materials.
The partnership, which was announced last week, will see the athletes outfitted in official outwear attire, which includes a full range of kits for both competition and training.
The kits are all designed to ensure that athletes are able to compete to the best of their abilities in the hard and cold environments that they will face throughout competition.
The partnership will see Jamaica outfitted by Backcountry’s in-house brand, Backcountry Gear & Apparel, while Xpore will serve as the official textile technology partner and supply uniforms geared at winter sports.
JBSF president Dr Chris Stokes welcomed the partnership as a major step towards Jamaica’s ambitions of becoming a powerhouse in the sport of bobsleigh.
He said the apparel partnership ensures that Jamaican athletes will be able to compete with the best gear available.
“Having partners like Backcountry and Xpore that make the environment a priority are partners we want,” Dr Stokes said.
“This partnership with Backcountry and Xpore will equip our athletes with high-quality, technical gear for competitions, helping to provide them with a competitive edge while being friendly to the environment.”
BRAND JAMAICA
Kevin Lenau, president of Backcountry, welcomed the collaboration and praised the rise of Brand Jamaica as an inspirational model.
“We are inspired by the Jamaican bobsleigh team and all they have accomplished this season and are proud to stand by them as they push the limits of human performance,” said Lenau.
“Backcountry is committed to delivering high-performance gear that excels in durability, functionality, and warmth while minimising environmental impact through the use of recycled materials and innovative, sustainable design.”
ZC Chen, chairman of BenQ Materials, also expressed his delight with the partnership across all parties.
He said the partnership stands in line for what Xpore represents and believes it will prove successful on the world’s biggest stage.
“This partnership represents what Xpore stands for: bringing advanced, sustainable material innovation into real-world, high-visibility applications,” said Chen.
“Supporting the Jamaican team is not only an honour but a powerful demonstration that sustainability and peak performance can coexist on the world’s most prestigious sporting stage.”
