Ad spend in the U.S. reached $137 billion in 2025, rising 12% from last year. Impressions rose by 7% from 2024, climbing to 16.3 trillion. Where and how is all this budget being spent? The newly released State of Digital Advertising 2025 takes a look at the big picture before diving into the details, providing a global, cross-channel view of the state of the industry.
