CELTIC bosses are giving fans the chance to replicate their heroes’ title feats and secure ‘four in a row’.
The second-in-the-league side have won four of the last SPL titles and have released their own version of popular game Connect Four in their range of Christmas gifts.
The Hoops are flogging the game for £20 alongside a Celtic-themed version of Guess Who? for £25.
The Parkhead club is also selling a team elf for £15, a ‘Celtic huddle’ snowglobe for £10, a Christmas snowman toy for £15 and a ‘gnome mug’ for a tenner. A Celtic bricks team bus is £35.
Meanwhile fans can get a Rangers Christmas jumper for £38 and a “Christmas Plush Penguin” for £8.
Last night brand and culture expert Nick Ede said merch isn’t just a side-line – it’s a “full-blown revenue stream”.
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He added that “it’s no longer just about what happens on the pitch, it’s about being part of a group of people who are true fans” and engaging “loyalty”.
He said: “These festive products, whether it’s a Celtic Connect Four or a Rangers penguin, aren’t just novelty gifts they have become games that connect families and make the team an intrinsic part of the Christmas period which is very clever.
“Fans buy into the feeling of belonging, and that extends from scarves and jumpers to board games and plush toys.
“At Christmas especially, this kind of merchandise is marketing gold.
“It keeps the club front of mind during the most commercially competitive season of the year, and it’s a brilliant way to reach fans of all ages from diehard supporters to kids unwrapping their first bit of team merch under the tree.”
Clubs outside the Old Firm are also cashing in.
Aberdeen are offering sheep-themed Christmas jumpers for £30, Xmas cards for £8 and a red star decoration for £6.
Hearts are trading Christmas baubles for £4.99, festive jumpers for £32 and Christmas scene mugs for £10.
Hibs are selling Christmas pyjamas for £30 and Xmas hats for £10.
A Falkirk Christmas elf costs £12, while a festive jumper is £35.
Motherwell fans can buy a Christmas card for £4.
St Mirren supporters can get a gnome for £7.50 and a card for £4.
A Santa tree decoration is £5 for Kilmarnock fans, while a jumper is £35 and a ‘Killie’ reindeer would set you back £20.
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Dundee fans can buy a wooden bauble embossed with their side’s crest for £6 and a card for £4.
And city rivals Dundee United are selling a Santa-themed snow globe for £15 and a hat for £10.
