Couric’s spoof of the American Eagle ad isn’t the first time she’s leveraged her fame to draw awareness to this cause. In 2019, she convinced Jimmy Kimmel, just turned 50, to let her accompany him for—you guessed it—a colonoscopy, and record it.
“It seemed like an unusual request,” Kimmel told his fans in his monologue. “But I know this is something Katie is passionate about…. You’re about to watch a camera go where no camera has ever gone before.”
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