LUKE LITTLER has signed the biggest deal in darts history after agreeing a ten-year partnership with loyal sponsors Target Darts.
A new multi-million pound contract with The Nuke has been announced less than a week after he became a two-time PDC World Darts Champion last Saturday night.
The teen sensation has transcended the sport since his dramatic emergence into the professional ranks two years ago.
And less than two weeks before he turns 19, Littler has penned a new agreement with Target Darts, which will last for the next decade.
It will be based on potential earnings and bonuses as well as a percentage of sales of products and equipment to arrows fans.
It reflects Littler’s extraordinary achievements on the oche, which have seen him win ten PDC TV majors and bank more than £3million in prize money over 25 months.
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Target, the sport’s leading manufacturer, says Littler “has rewritten the record books, driven unprecedented global attention and introduced darts to a new generation, young and old”.
It continues a partnership that began nearly seven years ago and the company has supported him throughout his journey on the PDC Development Tour and WDF circuit.
Target’s Chairman Garry Plummer said: “I met Luke at the BDO Youth World Championship Qualifier when he was 12.
“And that day his dad asked if we would sponsor him. We’d never taken on someone so young, but I saw something special in him and saying yes was easy.
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“Watching him grow since, as both a player and a person, has been a privilege.
“His achievements on and off the oche have been remarkable, and this new agreement celebrates everything we’ve built together and the exciting future ahead.”
This is Littler’s second senior contract following the first one announced in February 2024, a month after he made the world final on his debut appearance.
Warrington-born Littler is part of the same stable as former world champions Phil Taylor, Rob Cross and Raymond van Barneveld.
Littler – who will next be on the oche at next week’s Bahrain Darts Masters – said: “Target has believed in me from day one.
“I’m delighted that there are many more years to come. From my playing career to my product range, we’ve built everything together and I’m really excited to commit to our partnership long-term and see where we can take this next.”
Last October, Littler split with ex-manager Martin Foulds of ZXF Sports Management after five years together.
Plummer – a long-term confidante and mentor – was a regular presence as Littler was crowned King of Ally Pally over Christmas and the New Year.
To thank everyone at the Essex-based firm, Littler personally purchased a brand-new set of Apple AirPods for every member of Target Darts staff.
Target Darts have benefited hugely from Littler’s rise, selling magnetic dartboards with his face on them for children, darts equipment and replica purple-and-yellow shirts.
Their ranges have expanded significantly in recent months and are now stocked by major national retailers including Smyths Toys, Argos, and TGJones.
The company also launched official licensed product collaborations with Disney/Star Wars and Xbox.
