FOOTBALL clubs have been accused of “fleecing” fans over replica kersey costs – as Kilmarnock top the cash-grab table.
The Ayrshire side is selling an incredible six different shirts as the new SPFL season kicked off this weekend.
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Diehard Killie supporters would need to fork out £310 to get the full set — which includes a third top, two anniversary shirts and a limited edition version made for midfielder Rory McKenzie’s testimonial.
Champions Celtic have the most expensive strip for 2025-26, with the same “authentic” matchday top worn by stars selling for £120.
Rangers have the dearest ‘standard’ replica with Umbro’s retro-style effort priced at £80.
One Killie fan said: “You could get three seasons worth of our famous pies for the cost of all the tops.”
Kit prices have increased for half of the country’s 12 top-flight clubs.
Old Firm fans are paying the biggest increase — with both sides’ tops up a fiver since last season.
Hibs tops are £3 more expensive at £63, while city rivals Hearts have increased the price of their jerseys by £2.50 to £60.
Scottish Cup winners Aberdeen have upped the cost by £2 to £70, while Dundee United put the same amount onto their shirts, which now cost £60.
Meanwhile, St Mirren, Motherwell and Dundee have froze their prices with supporters paying the same £55 as 2024-25.
Killie have kept their £60 price tag for their first team replicas.
But the Rugby Park club has more than twice the number of jerseys for sale than any other side.
Fans of manager Stuart Kettlewell’s side can choose between the classic blue and white striped home top, a red and blue away kit (£60), a purple third design (£60), retro sets marking league victory in 1965 (£50) and the 1973 (£25) campaign, and a limited edition shirt (£55) celebrating McKenzie’s 14 years with the team.
Stuart Murphy, chief executive of the Scottish Football Supporters Association, says costs are too high for many families.
He said: “The prices are scandalous. A family of four would have to spend hundreds of pounds for tops.
“We’re in a cost-of-living crisis and would like to see teams freeze their prices if they can’t bring them down.
“Between ticket prices, replica kits and the cost of food in grounds, taking in a game is hugely expensive for most fans.”
Michael McKeown, 34, runs the Football Shirt Emporium selling retro and classic kits in Hamilton.
He said: “Fans are being fleeced.
“These tops only cost buttons to make and there’s nothing that stands out about them.
“It’s just a copy and paste of previous seasons with no thought in them.
“Families are being priced out from buying strips for their kids and that’s disgusting.
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“I don’t expect any of this season’s tops will be too sought after by collectors in the future.”
Kilmarnock FC and the SPFL have been contacted for comment.
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