From left: Jackie Stewart-Lechler, managing director of Stewart’s Automotive Group; Candice Bulli, brand manager, St Mary’s Snacks; and Kajay Rowe, AVP, marketing and innovation at Supreme Ventures Limited, stand with their branded Reggae Boyz kits at the sponsor unveiling for the Road to 26 World Cup qualifying campaign. contributed
The Jamaica Football Federation (JFF) has unveiled the first set of sponsors backing the Reggae Boyz as they pursue qualification for the 2026 FIFA World Cup.
With just eight matches remaining, hopes are high that Jamaica is on the brink of securing a coveted spot in the tournament, which will be jointly hosted by the United States, Mexico, and Canada.
At a sponsor signing ceremony held at Stewart’s Automotive Group’s Jaguar showroom in Kingston, Stewart’s Automotive Group, St Mary’s Snacks, and Supreme Ventures/JustBet were introduced as new campaign partners. These brands join long-standing sponsor Wray & Nephew as part of the federation’s Road to 2026 campaign.
The sponsorship will provide vital support for the team’s training, logistics, and preparation during this final phase of qualification. With matches scheduled across June, September, October, and November, the Reggae Boyz are entering a decisive stretch in their World Cup journey.
JFF President Michael Ricketts expressed his appreciation for the renewed sponsorship energy.
“This is a special day for Jamaican football. We are deeply grateful to these incredible sponsors who have stepped in to support the Reggae Boyz and the dream of another World Cup appearance. Their belief in the team reflects the hope and pride football brings to our nation,” said Ricketts.
Jackie Stewart-Lechler, managing director at Stewart’s Automotive Group, underlined the company’s commitment to the programme while expressing pride in partnering as transportation sponsors.
“Stewart’s Auto Group has been on board since René Simões in 1998, and we are vested. We obviously have shared values. We are about performance, reliability, and excellence — and we both represent the best of what Jamaica has to offer. As transportation partners, we’re proud to journey with the Boyz to 2026,” said Stewart-Lechler.
Meanwhile, Candice Bulli, brand manager at St Mary’s Snacks, was also on hand to speak to her company’s involvement.
“For St Mary’s, this is a no-brainer. Snacking and football go great together — and we’re known for our bold crunch and good vibes. The Boyz bring heart, passion, and a drive to win, which is what our brand and this sponsorship is all about.”
Jamaica are currently contesting the second round of the World Cup Qualifiers, sitting in second place on goal difference in Group E behind Guatemala with two matches to play. The Jamaicans will face British Virgin Islands on June 7 before wrapping up the group against Guatemala on June 10.
The top two teams from each second round group will advance to the third round.
Twelve third-round qualifiers will be placed in three groups of four teams in a home-and-away round-robin format. Each group winner will advance to the 2026 FIFA World Cup with the two best runner-up teams moving on to the inter-confederation playoffs.
Kajay Rowe, AVP, Marketing & Innovation at Supreme Ventures, said her organisation is pleased to be throwing their support behind the Boyz.
“As the Caribbean’s premier sports betting brand, JustBet has always celebrated the passion and excellence of sport — and football runs deep in our Jamaican identity. This partnership with the JFF is an investment in our shared dreams. We’re proud to support the Reggae Boyz on their journey to 2026 and help ensure the black, green, and gold flies high on football’s biggest stage,” Rowe said.
Meanwhile, Tanya Lee Perkins, JFF ambassador with responsibility for sponsorship, confirmed more announcements are expected over the next two weeks, with an official campaign launch slated for June, while JFF General Secretary Dennis Chung pointed out that there is always room for more companies to join the movement.
“The Boyz are on the cusp of greatness, and we’re building momentum. Corporate Jamaica’s support will be felt all the way to the World Cup,” said Lee Perkins.
Chung added: “There’s new energy, strong leadership, and clear vision within the JFF. Now is the time for corporate Jamaica to align with football and be part of something transformational.”
